Strategic Reflections Of A Grad Student

 Hello everyone and welcome back to my blog! This week in class we discussed word of mouth marketing.  Once there was a point in time where we could not simply call, text, snap, tweet, message, or search to find out about certain products, places, and people. People had to rely on the experiences of others to determine whether they wanted to try new things. You had to trust the experience of others to make your own assumption about things that you wanted to try. Whether you wanted to go on a vacation, try a new restaurant, wedding venue, party ideas we relied on the experience of others. Therefore word of mouth marketing was and still is an important tool. After I analyzed the readings for this week, I noticed that word-of-mouth marketing is used all day every day. Although it is easier to find reviews on certain products and places through social media and search engines, sometimes it's comforting for reviews to come from people you know and trust.  Based on the title of...

It's been over a year since the Covid-19 pandemic has taken the world by storm. While other countries have seemed to combat Covid-19 quickly, the United States has struggled to keep the case numbers going in a steadily downward direction. Covid-19 has forced us to change life as we knew it and change it into something completely different. The face I once could recognize out of a crowd of hundreds of people has somehow become masked and a distant memory of what once was. The pandemic has made communication with one another harder because majority of people are masked and distanced at all times. But does everyone follow the rules? Was everyone willing to change life as they knew it to help combat an unknown virus? This week in COM 6610 we discussed and explored Dr. Everette Roger's Diffusion of Innovation Theory. The Diffusion of Innovations Theory seeks to understand and help explain the way new ideas and technology advance. Has the Covid-19 pandemic caused you to become a lagg...

Welcome to my blog! Hello everyone! My name is Makayla Cameron and I'm currently in my first semester of grad school at Troy University. I recently graduated this past December from Troy University with a bachelor's of science in broadcast journalism. I'm originally from Montgomery, Alabama but Troy, Alabama has become my new home. I'm so excited to share my content with you all and I hope that you enjoy reading it!  My weekly blog will reflect on what I learn in my COM 6610 Leadership and Media Strategies course and how I apply what I learn to what's happening in the world today. The topics in my blog will include social media and opinion leadership, leadership in communications, diffusion of innovations and so many other interesting topics.  Please tune in every week to Strategic Reflections of a Grad Student to join the conversation and discuss with me the different things that I'm learning.  Currently, I serve as a graduate assistant at Troy University in th...