Who Is This Grad Student?

Welcome to my blog!

Hello everyone! My name is Makayla Cameron and I'm currently in my first semester of grad school at Troy University. I recently graduated this past December from Troy University with a bachelor's of science in broadcast journalism. I'm originally from Montgomery, Alabama but Troy, Alabama has become my new home. I'm so excited to share my content with you all and I hope that you enjoy reading it!

My weekly blog will reflect on what I learn in my COM 6610 Leadership and Media Strategies course and how I apply what I learn to what's happening in the world today. The topics in my blog will include social media and opinion leadership, leadership in communications, diffusion of innovations and so many other interesting topics.

Please tune in every week to Strategic Reflections of a Grad Student to join the conversation and discuss with me the different things that I'm learning.

Currently, I serve as a graduate assistant at Troy University in the tutoring center where I have been giving the opportunity to assist with the digital aspect of the center. I can't wait to apply what I learn in this class to real life situations that will help me become the best communications professional that I can be.

Look forward to seeing you online,

Makayla Cameron

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Crowdsourcing in a Digital Era

Hello everyone and welcome back to my blog. This week in class we talked about different topics related to communications such as politics, crowdsourcing, and the global impact of emerging media. Although we discussed a range of topics, I want to focus this blog posting specifically on crowdsourcing. With the emergence of social media and our world become more digital by the day, crowdsourcing is a tool that can benefit communication professionals around the world. picture from gep.com What is crowdsourcing? According to the Oxford dictionary, crowdsourcing is the practice of obtaining information or input into into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet. Crowdsourcing is a relatively new marketing tool and according to gep.com "crowdsourcing is still in the infancy stage, and in the future marketers will likely strive to adopt this model for other marketing subcategories," (2021). Exam...

Social Media: The Destruction of a Reputation

Hello everyone and welcome back to my blog! This week in class we are talking about brands and brand reputation. For this blog posting, I'm going to focus on how social media can destroy a brand's reputation. Photo by Neil Patel "Social media is the most immediate threat to your company's reputation," says Pete Knott, digital consultant at reputation management consultancy Lansons. Social media has the impact to shed positive light on brands that will have positively affect them but if it's not used correctly it has the same amount of power to destroy it. I believe that every brand/company should have a social media management strategy. By having one it will allow the brand to be able to hand potential challenges that could happen in the future. Over 72% of adults are connected to at least one social media set. Social media has taking marketing to a new realm, allowing brands to reach wider audiences instantly. Brands have always had to worry about negative...

The Risks and Benefits of Technology for Children

Hello everyone, and welcome back to my blog! This week in class, we discussed technology and the effects that it has on us. For my blog posting this week, I want to discuss the benefits and risks of technology in children. Technology plays a vital role in our everyday lives. Even if we aren't the biggest fans of technology, it is almost impossible to get away from it. Whether we need it for school, at home or our jobs, we use it at least once a day. If you don't believe me, just think about your car. If you have a car model between about 2012 to now, it has many technological advances. We use technology so much that it has become natural without realizing it. I have seen many technological advances since I was growing up. When I was in elementary school, we used laptops and computers for AR testing and other activities. It was essential for us to know how to operate a computer because the school system understood that we would be using them throughout our lives. The compute...

Strategic Reflections Of A Grad Student

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