Not Goodbye but See You Later?

Hello everyone, and welcome back to my blog! For the past nine weeks, I have been blogging about different topics discussed in my strategic communication and emerging media class. I hope that you all have enjoyed the issues and how I presented them to you! My favorite blog posting throughout the past nine weeks was the blog about citizen journalism. Which blog has been your favorite to read? Our world as we know it is becoming more digital every day. To stay afloat in our digital world, we must learn new strategies and be open to change. This class has taught me that the digital world can be on our side if we use it properly. I have learned new terms such as crowdsourcing and how to use data and analytics to help improve a company's digital presence. I don't believe that there is a topic in this class that I won't use to my advantage in my career. Not only have I learned a lot through research, but I have also learned a lot from my classmates by reading their discussion posts and blogs. It is vital to see different viewpoints to help extend our minds to ideas that we may have never thought about. I have learned so much information from the class and the comprehensive research that was required to blog. I won't say that this is the end of my blogging journey, but I may not be as active as before. I will be taking my comprehensive exam to graduate soon because I am all set to graduate from the program this December! After graduation, I plan to begin my career as a communications professional! I'm very excited about a new chapter in my life starting soon, and maybe I will bring you all along with me on my journey!

"How lucky am I to have something that makes saying goodbye so hard." - Winnie The Pooh

Until next time,

Makayla Cameron

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Crowdsourcing in a Digital Era

Hello everyone and welcome back to my blog. This week in class we talked about different topics related to communications such as politics, crowdsourcing, and the global impact of emerging media. Although we discussed a range of topics, I want to focus this blog posting specifically on crowdsourcing. With the emergence of social media and our world become more digital by the day, crowdsourcing is a tool that can benefit communication professionals around the world. picture from gep.com What is crowdsourcing? According to the Oxford dictionary, crowdsourcing is the practice of obtaining information or input into into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet. Crowdsourcing is a relatively new marketing tool and according to gep.com "crowdsourcing is still in the infancy stage, and in the future marketers will likely strive to adopt this model for other marketing subcategories," (2021). Exam...

Social Media: The Destruction of a Reputation

Hello everyone and welcome back to my blog! This week in class we are talking about brands and brand reputation. For this blog posting, I'm going to focus on how social media can destroy a brand's reputation. Photo by Neil Patel "Social media is the most immediate threat to your company's reputation," says Pete Knott, digital consultant at reputation management consultancy Lansons. Social media has the impact to shed positive light on brands that will have positively affect them but if it's not used correctly it has the same amount of power to destroy it. I believe that every brand/company should have a social media management strategy. By having one it will allow the brand to be able to hand potential challenges that could happen in the future. Over 72% of adults are connected to at least one social media set. Social media has taking marketing to a new realm, allowing brands to reach wider audiences instantly. Brands have always had to worry about negative...

Social Media Analytics and Data Sharing

Hello everyone and welcome back to my blog! This week in class we're talking about Data! My blog posting this week is going to discuss social media analytics and data sharing Let's jump right in! Have you ever googled something, been on website shopping, logged off and logged into a social media app, and noticed an ad for something you were just looking at? Have you ever thought of something and then an ad popped on social media and you thought you were going crazy? Quite frankly, I'm sure we all have been in this predicament. I always thought of it as being weird or that it could've been coincidental. Honestly, it's not and I'm going to explain how! What is social media analytics? Social media analytics is a process of being able to track collect and analyze data from different social netwo...

Strategic Reflections Of A Grad Student

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