Not Goodbye but See You Later?

Hello everyone, and welcome back to my blog! For the past nine weeks, I have been blogging about different topics discussed in my strategic communication and emerging media class. I hope that you all have enjoyed the issues and how I presented them to you! My favorite blog posting throughout the past nine weeks was the blog about citizen journalism. Which blog has been your favorite to read? Our world as we know it is becoming more digital every day. To stay afloat in our digital world, we must learn new strategies and be open to change. This class has taught me that the digital world can be on our side if we use it properly. I have learned new terms such as crowdsourcing and how to use data and analytics to help improve a company's digital presence. I don't believe that there is a topic in this class that I won't use to my advantage in my career. Not only have I learned a lot through research, but I have also learned a lot from my classmates by reading their discussion posts and blogs. It is vital to see different viewpoints to help extend our minds to ideas that we may have never thought about. I have learned so much information from the class and the comprehensive research that was required to blog. I won't say that this is the end of my blogging journey, but I may not be as active as before. I will be taking my comprehensive exam to graduate soon because I am all set to graduate from the program this December! After graduation, I plan to begin my career as a communications professional! I'm very excited about a new chapter in my life starting soon, and maybe I will bring you all along with me on my journey!

"How lucky am I to have something that makes saying goodbye so hard." - Winnie The Pooh

Until next time,

Makayla Cameron

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Crowdsourcing in a Digital Era

Hello everyone and welcome back to my blog. This week in class we talked about different topics related to communications such as politics, crowdsourcing, and the global impact of emerging media. Although we discussed a range of topics, I want to focus this blog posting specifically on crowdsourcing. With the emergence of social media and our world become more digital by the day, crowdsourcing is a tool that can benefit communication professionals around the world. picture from gep.com What is crowdsourcing? According to the Oxford dictionary, crowdsourcing is the practice of obtaining information or input into into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet. Crowdsourcing is a relatively new marketing tool and according to gep.com "crowdsourcing is still in the infancy stage, and in the future marketers will likely strive to adopt this model for other marketing subcategories," (2021). Exam...

Are Targeted Ads An Invasion of Privacy?

Hello everyone and welcome back to my blog! This week in class we are discussing the power of advertising. You can probably guess by the title of my blog what this week's post will be about! This week I'm going to be talking about advertising and whether it's truly an invasion of privacy. Let's start with the definition of advertising! Advertising is the occupation where advertisements are produced for different products or goods to promote them. Without advertising and advertisements, companies wouldn't be able to easily promote the products that they sell. Have you ever thought about a specific brand or product and somehow that brand or product magically appears on your social media feed? Have you ever googled a brand and then an ad for that brand popped up on your social media feed? Seriously, this has happened to me so many times and I always felt weirded out by it. Targeted advertising is an online form of advertising that targets specific traits, interests...

Is Mobile-First Our New Reality?

Hello everyone and welcome back to my blog! Many of us have seen the evolution of smart devices. Growing up the first cell phone I had was a flip phone. I thought that it was the coolest thing ever because I could finally talk on the phone without actually having to be at home or in the house, plus it even had internet. I was stoked! I never imagined that in such a short period of time we would have so many technology-driven advances that the cell phone I had then would not be beneficial for the lifestyle I have not. The cellphone I had then wouldn't be able to carry my favorite apps or handle all of the files that I have on my phone. To many of us, our cellphones are our lifelines and we couldn't live without them and we wouldn't want to. We use our cell phones in every aspect of our lives whether we realize it or not. The lifestyle we live now is driven by smart devices and our jobs and companies rely heavily on smart devices to operate. Mobile-First Approach This we...

Strategic Reflections Of A Grad Student

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